At WellBeings, we value your privacy and are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, and protect your information, whether you access our platform directly, through a health provider, a wellness-focused company, or through someone in your extended health network (such as a fitness trainer). We handle your information in compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA).

1. Health Information We Collect

We collect various types of personal data to provide you with tailored health recommendations and services. This includes:

Health Information: Health status, medical history, genetic/genomic data, and other health-related details provided directly by you or collected through third-party services.
Personal Information: Name, contact details, date of birth, gender, and demographic data.
Behavioral Data: Information from your interactions with our platform, including usage data, preferences, and app settings.
Device Information: Data from your mobile device or wearable devices (e.g. fitness trackers or medical devices), including biometric and behavioral signals shared through platform integrations.
Sensitive Data: Includes genetic/genomic data and other highly confidential health-related information used for personalized health insights.

2. How We Use Your Information

We use your data to:

Provide personalized health recommendations and insights.
Facilitate health tracking and support via connected devices and wearables.
Enhance AI-driven health protocols for more precise and individualized recommendations.
Analyze and improve the performance of our platform and AI models.
Communicate with you about your health progress, recommendations, and platform updates.
Ensure compliance with health-related laws and regulations, such as HIPAA.

3. Data Retention

We retain your personal data for as long as necessary to provide you with the services you’ve requested and as required by law. Retention periods vary depending on the type of data:

Health Data: Retained for as long as you maintain an active account with us or as required for legal or regulatory purposes.
Device and Behavioral Data: Retained for a period necessary to improve our services and maintain your user experience.
Genomic and Sensitive Data: Retained only as long as necessary for providing health recommendations, research purposes, or until you request deletion.

Upon expiration of the retention period or receipt of data deletion request, personally identifiable data is deleted from active systems in accordance with laws and regulations. Aggregated or de-identified data may be retained for research, analytical or operational purposes, unless otherwise prohibited. Data deletion initiated through the app is processed immediately and applies across all our active database.

4. Data Sharing with Third-Parties and Providers

We may share your data with the following third parties:

Health & Wellness Related Providers: If you designate specific healthcare providers, wellness-focused companies or members of your extended health network to receive your data, we will securely transmit relevant health insights or reports.
Service Providers: We use third-party service providers for functions such as cloud storage, analytics, and customer support. These providers are required to comply with applicable privacy and security regulations.
Research Partners: We may share de-identified data with research institutions or academic partners to advance healthcare and AI technologies. No personally identifiable information will be included.

In cases where we act as a service provider or data processor on behalf of third-party health and wellness-focused organizations that use our platform, and to whom you have given explicit consent to access your data, those organizations are responsible for determining how your data is used, and their privacy policies may apply in addition to this one.

If you access our service through one of these designated third-party organizations, that organization may provide us with your data or receive insights we generate. In these cases, we process data on their behalf based on our agreement with them. Please refer to their privacy policies directly to understand how your information is being used or disclosed.

5. Data Sharing with Other Users or Third Parties You Specify

With your explicit consent, we may share your information with third parties you designate, such as specific healthcare providers or researchers. You have full control over who receives your data and may modify or revoke your consent at any time.

6. AI and Research Use of Your Data

We leverage anonymized and aggregated health data to enhance AI-driven health recommendations. This includes:

Identifying general health trends and patterns.
Improving the precision of individualized health protocols.
Conducting research for predictive health modeling.

Your data will be anonymized or de-identified to maintain privacy. No personally identifiable information will be used in AI modeling or research without your explicit consent. This includes data provided directly to us or collected through integrated third-party systems. You may opt out at any time via your account settings.

7. AI Use Disclosure

Our AI models support health optimization and insight generation based on your individual data. These models do not replace clinical care, diagnoses, or medical advice. They are designed to complement, not substitute, personalized decision-making in partnership with healthcare or wellness professionals.

8. Your Rights Under CCPA (California Residents)

As a California resident, you have rights under CCPA, including:

Right to Access: Request access to the personal data we hold about you.
Right to Deletion: Request that we delete your personal data, subject to legal exceptions.
Right to Opt-Out of Sales: While we do not sell personal data, you may opt out of certain data-sharing practices.
Right to Non-Discrimination: Exercise your CCPA rights without discrimination in our services.

To exercise your CCPA rights, please contact us at [Contact Information].

9. Your Rights Under HIPAA

We comply with HIPAA regulations to protect your Protected Health Information (PHI). You have rights under HIPAA, including:

Access: Request a copy of your PHI.
Correction: Request corrections to your PHI if there are inaccuracies.
Disclosure: We will only disclose your PHI with your consent or when required by law.

10. Security of Your Data

We implement industry-standard encryption and security protocols in accordance with HIPAA to protect your data. However, no data transmission method over the internet is 100% secure. We continuously monitor and update our security measures to safeguard your information.

11. Children's Privacy

Our platform is not intended for children under 13. We do not knowingly collect or process personal data from children without parental consent. If we become aware of such data collection, we will take steps to delete the information immediately.

12. Opt-In and Opt-Out Mechanisms

Users can manage their data preferences, including opting in or out of certain data processing activities:

Opting Out of AI Data Use: Users can opt out via in-app settings or by contacting us via email.
Third-Party Providers: Users can manage whether their data is shared with third-party providers connected to their account via in-app settings or by contacting us via email.
Marketing Communications: Users can opt out of marketing emails through in-app settings or the unsubscribe link in emails.
Data Deletion Requests: Users can request immediate data deletion through the app, which will remove all personally-identifiable information from our active databases.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services or legal requirements. We will notify users of significant changes via email or in-app notifications. Please review this policy regularly to stay informed.

14. Contact Information

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights under CCPA or HIPAA, please contact us:

privacy@wellbeingshealth.ai

B14, Inc. (dba WellBeings)

4400 N Scottsdale Rd

Suite 9-476

Scottsdale, AZ 85251